###How does media training work?###
* You start with an [initial assessment](http://www.mediainsider.tv/wp-content/files/rfp-questionnaire.doc) during which you answer questions about your goals and your expectations. From there, I will develop a proposal targeting your specific needs. We will then meet for customized interactive coaching sessions involving realistic interview scenarios. You learn by doing realistic mock interviews and practicing exercises specifically designed for you.
###Who do you train?###
* I train academics, doctors, spokespersons, authors, and those in leadership roles. I coach anyone preparing for media interviews or any public attention.
###Where do you train?###
* I can train you or members of your company or organization at your site or at a location in the New York City metro area where I am based.
###What makes you qualified?###
* Experience. After more than a decade as a television producer in national and major markets, I offer you the wisdom and experience of a successful industry insider. My producing [credits](http://www.mediainsider.tv/about-me) include national and major market television shows from New York City to Los Angeles, from hard news to entertainment.
###What are your rates?###
* My rates are competitive with industry standards. They will vary depending on your goals and the program best suited for you. After a free consultation, I will draft a proposal complete with detailed rate information.
###How do I get started? ###
* [Email me](mailto:aileen@mediainsider.tv) today for a free consultation.
###How to Get TV Coverage###
* **Know your audience.**
Whether it is a TV show, newspaper, or magazine, tailor your pitch to fit the content of the medium.
* It is not enough to have written a book unless you can offer a perspective that is pertinent to the show or publication. Find your hook and personalize it.
* **Less is more.**
The best media pitches are short, sweet, and to the point. Always start with the most interesting points.
* Carefully draft your pitch to include the essentials, i.e., who, what, why. Be willing to break format. Replace long, blocky paragraphs with short sentences and a few strong, creative bullet points.
* **Every second counts.**
You typically have less than a minute to get a producer’s attention. Before you pick up the phone or write that email, plan your headline. What part of your story is most likely to grab someone’s attention? Use your time wisely.